You're right. A customer account is indeed compulsory to access the Rewards wallet and participate in the program. This is because the account allows the store to:
- Track Customer Activity: Link Rewrds rewards to individual customers and ensure accurate tracking of their purchases and earned Rewrds.
- Manage Rewards Effectively: Provide features like viewing transaction history, tracking Rewrds balance, and redeeming rewards.
- Personalize Promotions: Target specific customers with personalized Rewrds offers and promotions based on their purchase history or preferences.